It is no secret that in order to gain a competing edge in Real Estate, a real estate agent must make use of social media, especially Facebook as an avenue for self-branding, marketing, gaining prospects and boosting referral rate. Creating a landing tab for your Facebook page, networking with clients, and having consistent Page activity are all well-known effective Facebook tips– but they only scratch the surface.
Check out the tips below to learn how to use Facebook to build relationships, find new followers, and market your real estate agency more effectively:
INVITE YOUR CONTACTS TO LIKE YOUR PAGE
Build your network on Facebook by making use of your email contacts list. If someone has already opted into your email list, there’s a higher chance that they would like to connect and follow you on Facebook as well. Invite them to “Like” your Facebook page to be in the know about recent updates in your real estate business. Ask your friends, family, and contacts to recommend your page to others. This is social media’s new-age latest “word of mouth” advertisement. Finally, add a link to your Facebook page in your email signature.
SHARE COMPELLING CONTENT
Share striking images
A picture tells a thousand words! This is absolutely true in real estates. Post striking photographs of your real estate properties. People like to comment and share amazing photos of homes!
Share interesting tips or articles related to real estate
Real estate is huge and inexhaustible. Post different articles on your page that might be interesting to prospective clienteles such as tips on finding the right property to how to increase the market value of a property.
Run a contest to promote your page
A contest is a great way to invite people to “Like” your page and let them know what your business is about and what you have to offer. Utilize this opportunity to create a promotion they can’t overlook. For example, you can offer a stress-free loan approval while partnering with a mortgage lender.
MAKE USE OF FACEBOOK’S AMAZING FEATURES
Use Facebook APPs to create a lead capture system.
By adding a “Contact Us” or “Book Now” tab to your Facebook page, you will make it easier for your leads to sign up. You can also generate an app that features your forthcoming open house with a video using 22Social.
Advertise to gain more page likes
Set up a Facebook’s “Like” ad is. It is easy to set up and also inexpensive yet it is an effective way of getting your page instant exposure to new fans.
LINK YOUR FACEBOOK PAGE TO YOUR OTHER SOCIAL MEDIA NETWORKS
Not everyone joins the same social media network. Link your Facebook to other social media networks like Instagram, Twitter, etc. This will broaden your reach to potential clients and give your posts more exposure.
BUILD A RELATIONSHIP WITH YOUR FANS
When your fans comment often on your posts, it will trigger an engagement metric to Facebook which will prompt them to start showing more fans your posts. Ensure you respond fast to posts on your page.
Finally, Stop the analysis paralysis & get started immediately! Taking action is always better than doing nothing at all. Do something each day on your Facebook page. Begin today!