Estimate the financial impact of your freight sales activity. See how more live shipper conversations can translate into new customers, monthly gross profit, net return, and sales ROI.
Adjust the assumptions below using your team's real numbers for a more useful estimate.
See the estimated monthly and annual impact of your outbound freight sales activity.
A simple view of how monthly outbound activity moves toward revenue.
Higher connect rates can give your sales team more opportunities to speak directly with shippers and decision-makers.
A targeted shipper list helps reps spend more time contacting companies that fit your lanes, services, and ideal customer profile.
Freight sales often requires multiple touches. Consistent follow-up helps teams stay in front of prospects until timing changes.
The value of outbound sales depends heavily on customer gross profit, retention, freight volume, and your cost to acquire each account.
One simple approach is to subtract the cost of your outbound sales technology from estimated gross profit generated, divide by the technology cost, and multiply by 100.
Use your own historical monthly gross profit per newly acquired shipper whenever possible. Freight customer economics can vary widely by account, lanes, margin, and shipment volume.
Gross profit is generally more useful than top-line revenue for this calculator because it reflects more of the economics that remain after direct freight costs.
No. Call volume matters only if the activity produces useful conversations. List quality, connect rate, sales execution, follow-up, and customer value all affect return.
Yes. Adjust the inputs to match your 3PL's sales team size, call activity, connect rate, close rate, customer gross profit, and technology cost.
See how ProspectBoss can help your team create more real conversations from outbound activity.