The USPS now has a program called Every Door Direct Mailng (EDDM) and if you’re not taking advantage of it, you should be. I’m going to get straight to the point on this because you NEED to be taking advantage of this for any farming you do. It will blow your marketing out of the water because its so easy and so affordable.
This is what you need to know about EDDM:
- No database required
- No need for a mailing list
- It’s a fraction of the cost at about 14.5 per piece mailed
- SUPER affordable marketing that can easily be consistent
- Makes sending out “Just Listed” and “Just Sold” postcards cheap…cheap…cheap!!!
This program makes farming a neighborhood so practical and can open the floodgates of business for you, if you’re consistent with it. In the book The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be! by Gary Keller, he discusses the importance of marketing no less than 12-24 times per year to anyone you want to remember you, the ideal is 33 marketing touches per year. At .45 cents per pieces, it adds up quickly. To do a small mailing of 200 first class is $90, bulk rate $56 compared to about $30 to mail via EDDM. (I HIGHLY recommend this book for any Realtor(R) serious about their business)
Retrieved 26 November 2012 from http://marketingrealestate.biz/how-usps-is-helping-realtors-grow-their-businesses-a-must-read/