How to choose the right insurance lead vendor?

Buying insurance leads is just one way to grow your business. Lead companies offer different types of leads for a fee and the cost structure is fairly simple. Following are some questions you’ll want to ask before deciding on a lead vendor.

How long has the company been in the business of generating leads?

Do they have a solid customer base?

How many customers do they have?

Does the lead company prevent agents from the same company getting the same lead?

Are leads available in the geographic area you want to work?

Does the lead company require a modest deposit or are they charging more than customary?

Do they require you to purchase a minimum number of leads as sampling 10 -15 leads would be a good start and representation of the quality of leads you can expect?

What is the cost per lead and compare “apples to apples” with other vendors?

What specifically is the lead company’s return, exchange or credit policy for bad or inaccurate leads and is there a limit?

How often can you expect leads and how will you receive them?

Are the leads aged, shared or exclusive to you?

Can you request leads meeting specific search criteria?

Do you have to sign a contract based on number of leads or time?

Is there a cancellation policy?

There is no doubt that purchasing the right leads consistently will help you generate more business. Just remember that not all lead providers are created equal and will fall short of what they promise so it may take a few tries to find the right lead vendor for you. Many agents use more than one lead vendor and more than one method for generating leads, such as: Internet Leads, direct mail, telemarketed leads, etc. Just be sure to compare three or four before you make a decision.

We hope that we’ve been able to provide some useful information to aid in your search. Just remember that you must be consistent in purchasing your leads and persistent with the leads that you buy. Time plus energy equals success. Good luck in your future endeavors.

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