48% of all sales reps give up after the first call.
Why do you think that is?
When we make that first call we expect our prospects to buy whatever it is we’re selling only after a few meetings. We give up if they don’t buy right away, and that puts a damper on our sales attitude for the rest of the day, but let’s think about this from the customer’s perspective.
When you’re buying something, anything worth a value, you don’t buy it right away, right? You wait, especially when a sales rep is involved; you test them, see if they are committed to this sell. If they are, then they have your attention. If not, then you move on. The same goes for you and your customers, show them the same reliability and determination you wish to see from someone else’s business.